Down: The Dating Software Taking the Shame Off Getting Down

TL;DR: Whether you are searching for a secure destination to big date or a private spot to hook up, Down will be the number 1 software to show to, specifically if you’re a lady. With 2 million customers and 50 per cent of suits fulfilling IRL, acquiring a night out together or obtaining down has not been simpler or even more fun. 

Sex frequently is a taboo topic, particularly if you’re looking because of it. However, online dating sites is frequently in the same way taboo.

How will you be likely to just turn out and say all you have to is a hookup without experiencing accountable? You do it through the Down application.

Or how could you be likely to open yourself to online dating if you’re unpleasant using environment? Again, you will do it through the Down software.

Down is considered the most safe and confidential solution to express what you need (and obtain what you want) – no embarrassment or worry!

Just how to “Get Down” or “Get Date”

out-of expanding aggravation making use of dating marketplace, Colin Hodge cofounded Down (previously referred to as Bang with Friends) in January 2013 as a way for individuals to clearly, and in private, state whatever theyare looking for without shame.

People, whose average age brackets between 18 and 35, check in through Facebook, and Down makes use of their friends, friends of pals alongside connections generate matches.

For anything a bit more really serious, customers can decide to “Get Date,” in case they desire one thing even more casual, chances are they can choose “Get Down.'”

Preserving the private motif, regardless of what a user decides, the person on the other side conclusion cannot see who they are until in addition they decide to get a night out together or get down.

Unlike many online dating sites, users need not complete a long profile with brilliant stories, and involvement is entirely secret unless the people picked usually.

Users are also provided a Bangability score, which Hodge said is a “secret formula” depending on how a lot of people have seen all of them and just how lots of people are into conference for either a romantic date and for obtaining straight down.

Down, you’ll find on apple’s ios and Android os, is also unveiling another feature called “constant Picks,” in which consumers obtain the 10 most useful matches throughout the day rather than being forced to swipe through 100s, or even thousands, of individuals locate a match.

“It’s just a good way of swallowing inside application, spending half a minute immediately after which going on along with your day – make sure you get that date developed your week and feel like it isn’t an overwhelming process, but it is a thing that just fits into the existence,” Hodge mentioned.

Perhaps not another sketchy hookup app

So what helps to keep Down from being grouped with spammy hookup apps? Honesty.

Down took what was missing out on through the market (a dating website that isn’t scammy or appearing to be too best) and developed a manner for folks in order to connect in a fashion that they understand is giving them what they need and not throwing away their time.

“We’re accustomed to individuals particular sugar-coating the internet dating world,” Hodge said. “We desired to give individuals a far more truthful method to relate genuinely to one another and make sure we aren’t, honestly, bullshitting them,” the guy mentioned.

This sincerity is reflected in Down’s individual base of bi.down3

In accordance with Hodge, the business got the personal method of getting grip, using word-of-mouth to spread the news regarding web site, which has led to a far more real item and clients.

“That’s stored the caliber of our very own site greater. It’s also kept the percentage of individuals coordinated and going on a date greater,” the guy stated.

Another fun reality: it is mostly ladies who are looking to get down.

Hodge mentioned 75 percent of women elect to get down in comparison to 65 per cent of males, mentioning security since cause.

“honestly it really is a better atmosphere than fulfilling total strangers,” the guy stated. “you want to provide women the capacity to end up being the same part in courting procedure and to experience the liberty to choose whatever purpose they need.”

a modern-day secret admirer

The impulse from consumers might overwhelmingly thankful. Hodge stated folks are excited getting somewhere where they’re able to state what they want free of wisdom, and Down is thrilled to provide it with to them.

“individuals are carrying this out anyway off-line, so we should give them the technology to do it in an easier way,” the guy said. “We knew, especially for younger generation, that there had been a need to bring dating into the contemporary age and work out it much easier.”

Hodge motivates people to anonymously invite pals they wish to get down with through the site. While guessed it – the individual you invite won’t understand it’s you until they sign up.

“we wish individuals ask people they know in a secret method through software, and I also genuinely believe that increases everybody’s likelihood of success,” the guy stated. “It is a modern-day key admirer note you’ll send to your friends via text message.”

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